I was brought on as lead editor across all social and online content for KIC's rebrand, in preparation of their app update. I produced a series of interviews with the new trainers, hype reels for these as well as hype reels showcasing the new workouts. I also created a series of adverts featuring all the different trainers and varying CTAs, delivering in a variety of formats. This video campaign was part of 400+ pieces of content prepared for the rebrand.
Interviews
Interview hype reels
Trainer Hype reels
